Innovations in Home Building and Home Decor Industries in India


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BREP002 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 16 Pages
Period : 1991 - 2004
Pub Date : 2004
Teaching Note : Not Available
Organization : Parryware, Asian Paints ...
Industry : Home Building and Home Decor
Countries : India

Abstract:

In India, buying a home and getting the interiors done in one's own style, used to be a harrowing experience. However, the situation has changed in the early 2000s. The process of obtaining a home loan is no longer difficult as it used to be.

Financial institutions have cut down on processing time and lowered interest rates. Companies that sell products such as paints, sanitaryware, taps and other home accessories are assisting customers in creating homes according to their individual tastes.

The report takes a look at the home building boom in India and what role financial institutions and builders have played in it.

It also examines how a few significant players in the home building and decor segment have been working towards providing complete solutions to customers, instead of just selling them products.

Issues:

Contents:

  Page No.
Introduction 1
The Home Building Boom 2
Home Decor 3
From Products to Solutions 9
Exhibits 10

Keywords:

Real Estate, Home Decor, Parryware, Asian Paints, Housing Finance, Glamour room, EID Parry, Experience Centers, Customer Care, Parryware Online Goodlass Nerolac, 'Colourworld','Asian Paints Home Solutions',"Stainzfree" Ceramic Surfaces, Waterless Urinal

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